Emerging as the first formal regulation of artificial intelligence, lawmakers in Europe signed off on a comprehensive set of rules--the...
transparency
Google is introducing a tool throughout its ad-tech products today that is designed to help publishers and buyers track ad-tech...
While the writers strike is dampening this year's splashy TV upfronts, media buyers have reason to celebrate. Buyers in the...
Ahead of the upfront season, buyers are still grappling with a lack of transparency around what they are buying in...
In 2020, UK-based advertising trade org ISBA and PwC found that publishers receive just 51% of ad spend and that...
CTV advertisers know more about who sees their ads than where those ads run. The change marks a sharp contrast...
TV advertising is undergoing a tectonic shift from programmed to programmatic. Not unlike on the open web – but unlike on...
Meta Advantage+ is not a new streaming service, despite the “plus.” And it’s not a healthcare plan, though it sounds...
AUCKLAND, Today: AUNZ tech platform Seedooh has launched “the world’s first” independent cinema-based ad-verification technology, promising “a new level of...
Meta spent the Tuesday before Thanksgiving giving thanks to itself with its release of its Adversarial Threat Report for the...