In 2020, UK-based advertising trade org ISBA and PwC found that publishers receive just 51% of ad spend and that...
transparency
CTV advertisers know more about who sees their ads than where those ads run. The change marks a sharp contrast...
TV advertising is undergoing a tectonic shift from programmed to programmatic. Not unlike on the open web – but unlike on...
Meta Advantage+ is not a new streaming service, despite the “plus.” And it’s not a healthcare plan, though it sounds...
AUCKLAND, Today: AUNZ tech platform Seedooh has launched “the world’s first” independent cinema-based ad-verification technology, promising “a new level of...
Meta spent the Tuesday before Thanksgiving giving thanks to itself with its release of its Adversarial Threat Report for the...
Comms Council Industry young leaders group, the First Five Rungs has today revealed research that offers insights into what junior...
TV ad measurement is in the midst of an overhaul from panel-based ratings to audience-based impressions. And there has been...
Transparency is the keystone that will bring together the best of linear advertising with the best of programmatic. Brands should...
An interview withJill WittkoppVP of Product Jill Wittkopp, VP of product at the IAB Tech Lab, will be speaking at...