Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.SaaSy Publisher Vox Media will license its digital publishing software...
transparency
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
Canned audiences are as stale as cigarette smoke in an old casino.That’s why MGM Resorts International is looking for alternatives...
Rubicon's CEO Michael Barrett will speak at AdExchanger's upcoming Industry Preview conference on January 17 - 18, 2018 at the Grand Hyatt New...
Facebook and Twitter both took steps last week to provide more transparent paid political advertising on their platforms.But although political...
The changes that Facebook is making in response to its ongoing Russia-linked ads predicament will impact every advertiser on the...
Most marketers don’t trust the data they’re using and they have no simple way to assess its quality.Of the 80%...
On Tuesday, White Ops exposed a sophisticated browser-based botnet called Methbot that was reportedly stealing somewhere between $3 million and...
A few years ago, marketers paid for 1.8 trillion display ads that were never seen! And this has continued! Marketers...