Some ad campaigns target customers most likely to convert. Another common tactic is to conquest a competitor’s known customers. But...
TransUnion
TransUnion has agreed to plunk down $ 3.1 billion in cash to acquire identity resolution provider Neustar from private equity...
TransUnion is partnering with TV measurement and attribution platform Blockgraph so that advertisers can use its identity data to target,...
TransUnion has its eye on the cookieless future with its acquisition of Tru Optik, announced on Thursday. This is the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. State Of The TransUnion Credit bureau and consumer data...
LiveRamp pioneered data onboarding, the technology to match anonymized online user cookies and mobile IDs to real-world consumers and offline...
TransUnion is busily expanding its digital marketing product portfolio.On Wednesday, the credit bureau and consumer data provider acquired marketing tech...
People love to hate on third-party data, but it’s got at least one fan out there.“It’s incumbent on all of...
Credit bureau and consumer data provider TransUnion has hired digital ad veteran Matt Spiegel as EVP of digital marketing solutions.Revenue...