TransUnion is partnering with TV measurement and attribution platform Blockgraph so that advertisers can use its identity data to target, reach and measure TV households across channels. Through the partnership, announced on Thursday, advertisers and media companies can access data through Tru Optik, the data marketplace and DMP TransUnion acquired in October; use the data… Continue reading »
The post Broadcaster-Backed Blockgraph Partners With TransUnion To Build Addressable Ad Solutions appeared first on AdExchanger.
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