AppLovin might be the next breakout in retail media. Plus, some advertiseres have already turned off TikTok Smart+. The post...
trend
Earlier this year, restaurant critic Pete Wells excused himself from the table after twelve years. In his last essay for...
Since introducing ads two years ago, Netflix’s ad team has clashed with streaming management and studio execs. Plus, “brat” summer...
Paramount+ is continuing a costly streaming TV trend. What's happening Today, Paramount+ announced price increases for both Paramount+ with Showtime...
Google’s decision to delay third-party cookie deprecation in Chrome until next year dominated the ad trade headlines last week. But...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pining For AI Google laid off nearly 1,000...
Everyone has their preferred way of working out according to their strengths and goals. Going to the gym can be...
Strong brand cues increase brand saliency by 52% and have the ability to more than double a company's future growth...
Roku and Comcast-owned FreeWheel expanded their partnership in the name of data interoperability, a raging trend in connected TV advertising....
Influencer marketing is maturing. Creators are leaving #TikTokMadeMeBuyIt back in 2022, declaring 2023 the era of #De-influencing instead. As "eat...