Google’s decision to delay third-party cookie deprecation in Chrome until next year dominated the ad trade headlines last week. But when it comes to signal loss, mobile developers have already been there and done that. Apple released its AppTrackingTransparency framework in April 2021 (after a delay of its own, mind you). App developers and their […]
The post Verve Group Capitalizes On The PET Trend With On-Device Cohort-Based Targeting appeared first on AdExchanger.
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