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Triad
Remember when WPP CEO Mark Read said he wanted the holding company to be known for creative transformation? That need...
The revelation that Kroger is developing a data-driven ad platform, Kroger Precision Marketing (KPM), to launch next year, underscores how...
As holding companies distribute programmatic knowledge to their operating agencies, trading desks are repositioning to stay relevant to clients.Xaxis, GroupM’s...
Triad Retail Media promoted its chief customer officer, Sherry Smith, to the CEO position on Tuesday. Roger Berdusco, Triad’s CEO...