Why Kroger Wants To Be A Walled Garden – And Why It’s An Uphill Battle

AdExchanger |

The revelation that Kroger is developing a data-driven ad platform, Kroger Precision Marketing (KPM), to launch next year, underscores how brick-and-mortars are trying to exert control over their data in the same manner as an ecommerce company. Yet the goal of a true brick-and-mortar walled garden is fraught with challenges. For decades retailers sold anonymizedContinue reading »

The post Why Kroger Wants To Be A Walled Garden – And Why It’s An Uphill Battle appeared first on AdExchanger.

Read more

With The Trading Desk Heyday Behind It, Xaxis Shifts Its Narrative To Guaranteed Outcomes

AdExchanger |

As holding companies distribute programmatic knowledge to their operating agencies, trading desks are repositioning to stay relevant to clients. Xaxis, GroupM’s trading desk that pioneered the model of selling media to clients at a mark-up on a guaranteed CPM, will now buy for clients on guaranteed metrics that impact business performance, such as viewability andContinue reading »

The post With The Trading Desk Heyday Behind It, Xaxis Shifts Its Narrative To Guaranteed Outcomes appeared first on AdExchanger.

Read more

Sherry Smith Takes The Helm At Xaxis-Owned Triad Retail Media

AdExchanger |

Triad Retail Media promoted its chief customer officer, Sherry Smith, to the CEO position on Tuesday. Roger Berdusco, Triad’s CEO of 11 years, is leaving the company to pursue other opportunities. Triad manages ad sales on major retailers’ ecom sites including Walmart, Sam’s Club, eBay, Stubhub, Staples, Toys R Us, and most recently, Barnes &Continue reading »

The post Sherry Smith Takes The Helm At Xaxis-Owned Triad Retail Media appeared first on AdExchanger.

Read more