Advertisers expect direct proof of performance from their streaming ad buys. But even though most people don’t shop via their...
TV
2021 was the year of Convergent TV, and 2022 is poised to be even bigger as it remains one of...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Holding your breath on ads coming to Netflix? Time to let it out.There will be no advertising on Netflix anytime...
WarnerMedia’s announcement Wednesday that three of its top sales executives would leave as part of a reorg reflects changing times...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... This post was syndicated from Ad Exchanger.
Updated 8:00 PM EST to reflect a statement from WarnerMedia CRO Gerhard ZeilerWarnerMedia’s president of ad sales, Donna Speciale, is...
You are what you watch.On Tuesday, smart TV data company TVadSync, which uses visual automatic content recognition (ACR) technology to...
This week on AdExchanger Talks, digital ad consultant Matthew Scott Goldstein shares his observations from 29 public company earnings calls in...
Streamers don’t browse – at least not on streaming services.Although the majority of households either own a smart TV and/or...