Don’t Take CTV Results At Face Value

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ronan Higgins, CEO at TVadSync. When buyers place their bets on a new tactic, they are eager to get insights to help determine if their campaign worked. Connected TV (CTV) is no different. This new entrantContinue reading »

The post Don’t Take CTV Results At Face Value appeared first on AdExchanger.

Read more