TVadSync Taps Into TV Metadata To Detect Subtle Patterns In Viewing Behavior

You are what you watch. On Tuesday, smart TV data company TVadSync, which uses visual automatic content recognition (ACR) technology to track viewing behavior, released a planning and analytics tool that creates clusters of viewers based on the TV and video content they consume. “If you move beyond demographics and genre, you can make people’sContinue reading »

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Don’t Take CTV Results At Face Value

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ronan Higgins, CEO at TVadSync. When buyers place their bets on a new tactic, they are eager to get insights to help determine if their campaign worked. Connected TV (CTV) is no different. This new entrantContinue reading »

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