TV has a transparency problem. It’s almost impossible for advertisers to know who’s really sitting in front of a TV...
TVision
Nielsen took some kicks while it was down this year, delivered courtesy of rivals happy to capitalize on its MRC...
Just five months after promising to "take on the cableopoly," T-Mobile is discontinuing its TVision streaming TV service. TVision rolled...
TV measurement is hamstrung by household-level data. Despite the scale of set-top box and smart TV data, there’s no easy...