May 8, 2024

Programmatic

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Nielsen Fires Off Duel Lawsuits Against Panel Measurement Startups TVision And HyphaMetrics

Nielsen took some kicks while it was down this year, delivered courtesy of rivals happy to capitalize on its MRC dis-accreditation and soured relationships with broadcasters. But big companies can take a few kicks, and still throw a few punches of their own. Nielsen is suing TVision and HyphaMetrics, two panel-based TV measurement startups, forContinue reading »

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