HyphaMetrics had barely taken its first steps as a new startup before drawing the ire of measurement juggernaut Nielsen. Four...
HyphaMetrics
Late last week, a federal jury in Delaware found in favor of HyphaMetrics, a measurement startup Nielsen was suing for...
The jury reached the verdict in the Nielsen and HyphaMetrics case on Friday. Adweek Feed
HyphaMetrics CEO Chris Wilson stepped down after just a year and a half. Company President Joanna Drews is resuming the...
HyphaMetrics is integrating its own data with viewing data from measurement provider Samba TV as part of a new panel...
Nielsen took some kicks while it was down this year, delivered courtesy of rivals happy to capitalize on its MRC...
Nielsen’s panel woes mean alternative measurement providers are having their moment. “We’re getting a lot of inbounds,” said Joanna Drews,...