Nielsen’s panel woes mean alternative measurement providers are having their moment. “We’re getting a lot of inbounds,” said Joanna Drews, CEO and co-founder of HyphaMetrics, a measurement startup that launched last year and now has a panel that’s working to scale to 5,000 homes and roughly 15,000 devices. But the recent wave of interest in… Continue reading »
The post Alt Panel Provider HyphaMetrics Is On A Mission To Democratize TV Measurement appeared first on AdExchanger.
More Stories
Fixing CTV Ad Repetition Means Understanding How Ad Tech Enables It
Home sweet home with off-peak energy
Google Is Backing A National Approach To US Privacy Compliance