TvScientific really wants digital marketers (and their wallets) to open up to the idea of CTV as a performance channel....
TvScientific
An interview withMatthew KoontzHead, Product“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video....
Most marketers agree that digital and social are performance channels, whereas they’re less convinced that performance marketing works on CTV...
On Thursday, CTV performance advertising company tvScientific announced a $ 20 million Series A led by Norwest Venture Partners, bringing...
One reason performance advertisers love search advertising is because they can easily see the return on their ad investment. Based...