Uber riders will receive a frank message from the ride-sharing company today: "If you tolerate racism, delete Uber." The brand...
Uber
Uber is suing five ad networks for squandering tens of millions of dollars on low-quality or fraudulent ads – and it’s...
The in-housing trend is real, but agencies aren’t getting kicked to the curb. Their role is simply evolving.“Agencies have been...
Uber, Postmates, Yelp, SmartNews and other nongaming apps are scooping up growth marketing talent from the mobile gaming world – and...
by Allison Schiff, Alison Weissbrot, Sarah Sluis, James Hercher and Ryan JoeGetting a big brand to shift its marketing approach...
Brands like Uber, Ubisoft and Bayer have evolved their programmatic in-housing tactics in recent years – and all three outlined those...
Since Guillaume Lelait was promoted March 20 from Fetch’s US managing director to its first-ever US CEO, he’s inherited a...
Uber has the pedal to the metal when it comes to paid social automation.The ride-sharing app embeds performance marketing and...
"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Bennett...
Uber’s rider-focused ad spend has increased twentyfold in the last year and a half.“The onus that puts on us to...