Uber, Postmates, Yelp, SmartNews and other nongaming apps are scooping up growth marketing talent from the mobile gaming world – and...
Uber
by Allison Schiff, Alison Weissbrot, Sarah Sluis, James Hercher and Ryan JoeGetting a big brand to shift its marketing approach...
Brands like Uber, Ubisoft and Bayer have evolved their programmatic in-housing tactics in recent years – and all three outlined those...
Since Guillaume Lelait was promoted March 20 from Fetch’s US managing director to its first-ever US CEO, he’s inherited a...
Uber has the pedal to the metal when it comes to paid social automation.The ride-sharing app embeds performance marketing and...
"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Bennett...
Uber’s rider-focused ad spend has increased twentyfold in the last year and a half.“The onus that puts on us to...