In recent years, content platform TikTok has been partnering with live sporting events to grow its audience base, a strategy...
UEFA
As part of its ongoing bid to get more boys and girls playing soccer, UEFA is meeting them where they're...
As the delayed UEFA Euro 2020 tournament nears, sponsor Heineken's new campaign hopes to stir a little extra good-hearted rivalry...
Facebook is helping soccer fans get ready for this weekend's UEFA Champions League Final, pitting Paris Saint-Germain against Bayern Munich....