May 7, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

TikTok Continues Sports Drive With UEFA Women’s Euro Soccer Partnership

In recent years, content platform TikTok has been partnering with live sporting events to grow its audience base, a strategy that will continue with its announcement that it will become the official entertainment platform of the UEFA Women’s Euro 2022 soccer tournament. The competition will begin on July 6 and will comprise of 31 matches,…
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