Marketing veteran Linda Arrington is returning to her commercial banking roots, beginning her second stint at JPMorgan Chase as CMO...
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PepsiCo is preparing the international rollout of an in-house media optimization tool called ROI Engine, an initiative that has helped...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tried And True Disney has unloaded its video ad tech unit...
The Walt Disney Company has sold video ad-tech firm TrueX, which it acquired as part of its $ 71.3 billion...
Thanks in part to a long deal with The Simpsons, everybody knows the old Butterfinger tagline, "Nobody better lay a...
AT&T is reportedly exploring a sale of Xandr, the ad tech unit it launched in 2018 with lofty ambitions to...
An embedded tweet or Instagram post is often the first place a reader’s eye lands on the screen when reading...