The impending Google customer force-shift from Universal Analytics (UA) to Google Analytics 4 (GA4) represents a major change to how...
Universal
The parade of data-driven ad platform launches by companies that don’t traditionally monetize through advertising seemingly cannot be stopped. In...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shopify Is ‘Just Browsing’ Ads Shopify held its...
Did you already finish reading the more than 240-page newly unredacted version of the state AG-led antitrust lawsuit against Google?...
UNIVERSAL TV was the number one channel on Sky New Zealand (inclusive of sport) during the month of November, this...
AUCKLAND, Today: The complexity of implementing joined up communication programmes through marketing automation platforms is not for the faint hearted....
The complexity of implementing joined up communication programmes through marketing automation platforms is not for the faint hearted. Universal Homes...
As one of the top developed countries in the world, the US can brag of a few things, like its...
//www.youtube.com/watch?v=0U9QAoWT9D0 AUCKLAND, Today: Freeman’s Bay-based full-service indie Contagion and Universal Homes has launched its first brand campaign since winning the...
Music from Universal Music Group artists can now be included in Snapchat creative tools, such as augmented reality lenses and...