"Cautious," "dragging," and "weird": From drawn-out negotiations to plummeting CPMs (cost per thousand viewers reached) and surprised publishers, buyers told...
upfront
The E.W. Scripps Company has crossed the TV upfront finish line, and women's sports scored big. Brian Norris, the company's...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Leads On Upfronts Amazon has officially wrapped...
Netflix declined to disclose upfront commitments in dollar amounts or share specific percentages regarding where its commitments came from or...
Amazon has big ambitions to shake up the TV industry, starting with this year's upfront. ADWEEK has exclusively learned that...
Netflix netted a 150% increase in ad sales during upfront negotiations this year compared to last year. Investment came from...
Warner Bros. Discovery has wrapped its TV upfront talks, the company confirmed during its second-quarter earnings call on Wednesday. During...
TelevisaUnivision is the latest broadcaster to finish upfront talks. According to a source familiar with the matter, the Spanish-language media...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Kidding The Department of Justice (DOJ) sued...
Following a star-studded event in May, Disney has wrapped its upfront negotiations. The entertainment media company saw the overall revenue...