A+E Networks is kicking off 2022's upfront season with a presentation urging marketers that "Every Person Counts," and not just...
upfront
When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a...
Three years after it first announced plans to relocate its annual New York upfront presentation for marketers to May's upfront...
The CW has stayed on the sidelines when it came to virtual upfront presentations during the pandemic. But the broadcaster...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vizionary Vizio Ads made big gains during the recent...
Vizio became the latest connected TV company to close its 2022 upfronts negotiations, securing more than $ 100 million in...
Fox Corp.'s streamers will get a cash boost in the coming year as the media company looks to lean further...
After an upfront season where buyers snapped up CTV inventory, programmatic buyers are concerned that there won’t be much left....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. High On Your Own Supply Balancing ad-supported content with...
Fox Corp. CFO Steve Tomsic wasn't kidding when he remarked earlier this week this upfront "has been one for the...