News Publishers’ Ad-Free Challenge; NBCU Wins Big Upfront Deals

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. High On Your Own Supply Balancing ad-supported content with potential ad-free subscription offers can be difficult. The Swedish newspaper company Dagens Nyheter did an analytics review of an ad-free subscription business. “We had to calculate the price level and potential risk of making it… Continue reading »

The post News Publishers' Ad-Free Challenge; NBCU Wins Big Upfront Deals appeared first on AdExchanger.

AdExchanger