When Roku and Nielsen struck a strategic alliance last March, users of connected TV’s most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen’s Digital Ad Ratings audience guarantees to its ad platform OneView, which the connected TV company says makes OneView the first…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Week of Aug 24 Morning News Ratings: Positive Momentum Recorded by All Morning Shows
Disney Adds to Revamped Marketing Org, Jennifer Creegan to Lead Martech
Together launches Discovery practice