At TGI Fridays, Cross-Channel Messaging Is A Dish Best Served Personalized

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TGI Fridays has a growing appetite for artificial intelligence (AI) and personalization. AI tech is a strategic investment area for the casual dining restaurant chain this year, said James Washington, TGIF’s product manager for digital platforms. Top-of-the-agenda use cases include improving the dining experience and enhancing the brand’s cross-channel messaging strategy, both of which hingeContinue reading »

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The Body Shop Freshens Up Its Engagement Strategy With Mobile Wallet

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The Body Shop is tapping into mobile wallet as more than just a way to pay. The cosmetics and skin care retailer will use mobile wallet to raise awareness and generate engagement for a campaign launched Wednesday as part of an effort to lobby the United Nations against product testing on animals. The brand hopesContinue reading »

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Why The Sacramento Kings View Their Stadium As A Digital Platform

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The NBA’s Sacramento Kings are entering the second season in the Golden 1 stadium, the centerpiece of the team’s new data-driven fan experience. “We tend to think of the stadium as a platform,” said Ryan Montoya, CTO of the Kings organization. “Everything plugs into an operating system, and the data can be shared throughout theContinue reading »

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