Any sign of bad traffic, and mobile game developer Glu flips the kill switch at the ad network and the...
user acquisition
MoPub released an SDK update on Tuesday that gives app publishers access to impression-level revenue data.Historically, that type of data...
Jayne Pimentel, senior director of growth marketing at DraftKings, will speak at AdExchanger’s upcoming Programmatic IO conference taking place April...
Machine learning is becoming central to user acquisition and app advertising at Google. On Wednesday, Google introduced five game developer-focused...
Mobile performance marketers who work with multiple ad partners spend less to acquire users.A growth marketer who works with five...
Without a way to calculate ad revenue per user, optimization is just an educated guessing game.“I wouldn’t call it a...
The robots are taking over user acquisition on Facebook and Google, and that’s (mostly) a good thing.Whenever one of the...
Uber, Postmates, Yelp, SmartNews and other nongaming apps are scooping up growth marketing talent from the mobile gaming world – and...
There’s still no magic pill that ties advertising to outcomes.Take Lyft, which can connect metrics to spend in display and...
“You can never go home again” doesn’t apply to the home screen.Most smartphone users – 98%, according to mobile attribution provider...