Generative AI search engine Perplexity, which positions itself as a competitor to Google Search, is gearing up to launch its...
Using
Mirriad is heading the Diverse Media Alliance to help create more ad opportunities and incremental revenue for diverse publishers. The...
Sensodyne wanted to do more than just get a sense of whether people were paying attention to its TV ads....
In today's workforce, there is a divisiveness around whether AI will benefit or harm jobs. Will it improve productivity? Or...
Advertising giant WPP is working with chip manufacturer Nvidia to use gen AI in making 3D landscapes and products for...
Most digital marketers know the importance of personalized ad creative. But even those brands often use a one-size-fits-all landing page....
Many AI tools analyze and make decisions based on large amounts of data, or quickly generate creative content. AdCreative.ai, however,...
In the Creative Store’s latest Creative Talk column, the team discusses the benefits of using freelancers, especially in a flux...
The cookie deprecation drama has turned into one of those cheesy slasher movies where the villain comically pops back up...
If an NBA superstar has Cheetle all over his Cheetos-eating right hand, he might whiff a few lefty high-fives. But,...