With MaxPoint, Valassis Digital Closes The Loop On Omnichannel Media

Ad tech companies floundering in the public markets have increasingly turned to private equity firms to reinvent their businesses away from the glare of Wall Street’s harsh spotlight. Some PE firms buy ad tech to wring out costs before putting them back on the market or selling to another PE house. Others, like Sizmek, whichContinue reading »

The post With MaxPoint, Valassis Digital Closes The Loop On Omnichannel Media appeared first on AdExchanger.

Read more