Twitter is getting back into the verification game, at least officially, starting early next year. The social network halted its...
verification
Brands are pumped about the connected TV opportunity. But without the ability to measure campaigns with the same level of...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
It’s been almost a year since Vista Equity Partners acquired a majority stake in ad verification company Integral Ad Science....
Inc. Magazine released its annual 500/5000 revenue survey on Wednesday and the theme is: There is no theme.At least not...
A few years ago, marketers paid for 1.8 trillion display ads that were never seen! And this has continued! Marketers...