Survata Adds CTV Audience Verification To Its Measurement Suite With Help From AKQA

Brands are pumped about the connected TV opportunity. But without the ability to measure campaigns with the same level of granularity as they can on digital channels, “CTV is not quite as fun as we want it to be,” said Scott Symonds, a managing partner at WPP digital agency AKQA. “A high-attention platform like you… Continue reading »

The post Survata Adds CTV Audience Verification To Its Measurement Suite With Help From AKQA appeared first on AdExchanger.

AdExchanger