March 29, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Ad Industry Forms Coalition To Promote Addressability; ViacomCBS Embraces CTV

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let Us Track A who’s-who of industry trade groups, advertisers, ad tech companies, agencies and publishers has banded together to form the Partnership for Responsible Addressable Media. The group wants to preserve methods of targeting and measuring consumers, which browsers and platforms have beenContinue reading »

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