Native SSP Adyoulike Acquires Video Ad Platform Pulpix To Help Publishers Monetize Video

French supply-side platform Adyoulike has acquired Paris-based video ad platform Pulpix, the companies said Thursday. Terms of the deal were not disclosed. Pulpix had raised only about $1 million in funding since it was founded four years ago. Pulpix’s co-founder and CEO, Sabry Otmani, and the entire Pulpix team will join Adyoulike. Otmani will moveContinue reading »

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Publishers Tap AppNexus’ Prebid Video To Pump Up Programmatic Yield

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Although video header bidding is still nascent, early adopters are starting to see results. Social-heavy publisher Diply has been using AppNexus’ video header bidding solution Prebid Video since the end of last year to allow programmatic auctions to compete alongside its ad server –  Google’s DoubleClick for Publishers (DFP). Customizing its header bidding wrapper helpsContinue reading »

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PE And Private Investment Firm Team Up To Buy Mobile Video Ad Platform Beachfront Media

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Growth Catalyst Partners (GCP), a mid-market private equity a private investment firm, and PSP Capital, backed by former US Secretary of Commerce Penny Pritzker, have acquired a majority stake in mobile video ad platform Beachfront Media. The companies declined to disclose the deal terms. As a result of the transaction, Beachfront co-founder and CEO FrankContinue reading »

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More Ad Net Consolidation As Genesis Media Merges With Altitude Digital

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Genesis Media revealed Thursday that it has merged with video ad platform Altitude Digital. The combined entity will do business as Genesis Media. Details of the transaction were not disclosed. The merger comes months after Altitude’s former CEO stepped down. The company, which started out as an ad net, was seeking to reposition itself asContinue reading »

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Tremor Video Sells Its Demand-Side Business To Taptica For $50M

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Tremor Video, one of the earliest video ad nets, has sold its demand-side business to the Israeli mobile ad platform Taptica for $50 million, the company revealed Monday. Tremor’s buy-side assets will be housed under an independent business division within Taptica called Tremor Video DSP. All of Tremor’s buy-side employees, led by longtime Tremor execContinue reading »

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