Current inefficiencies in programmatic auctions are manifold: bid duplication, misguided traffic shaping and volume bias among DSPs. Header bidding turned...
VideoAmp’s
Comcast Advertising, the largest multichannel video distributor, announced today that it's providing media measurement company VideoAmp a license to use...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...