“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by AdExchanger Sr. Editor James Hercher. It wasn’t so long ago that around one-fifth or more of the entire adult-age population of America would simultaneously sit down and watch a TV show at the same time.… Continue reading »
The post VideoAmp’s Josh Chasin On The Somehow-Enduring Value Of TV Panel Data appeared first on AdExchanger.
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