Videology Takes Out An $80M Credit Facility To Advance Its TV Platform

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Videology revealed Wednesday that it received an $80 million credit facility from lending and payment services provider FastPay and Tennenbaum Capital. Since its founding a decade ago, Videology has raised about $121 million in capital financing, but at this advanced stage in the company’s lifecycle, it didn’t necessarily make sense to raise another round of costlyContinue reading »

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Can The Opt-Out Move More Ad Budgets To OTT? Videology And Tru Optik Bet It Will

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Ad buyers decry the absence of addressability in OTT inventory, which they claim lacks the targeting and measurement capabilities to which digital buyers are accustomed. But an integration between Videology’s cross-screen video platform and Tru Optik’s CTV device graph, revealed Wednesday, aims to bring more addressability to OTT advertisers – at scale. Previously, Videology would targetContinue reading »

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As Agencies Ramp Up Advanced TV, Will Business Models Resemble TV Or Digital?

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Agencies are developing skills and business models around advanced TV buying, just as they once did for programmatic buying. GroupM has a dedicated department in Modi Media. IPG Mediabrands’ Cadreon, Dentsu Aegis’ Amplifi, Omnicom and Publicis Groupe also have added expertise. Even independent agencies like Horizon Media are building out advanced TV centers. “Advanced TV”Continue reading »

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