Publishers, prepare yourselves for another Facebook organic reach reality check.Starting Monday, Facebook will finally begin measuring organic page reach the...
viewability
New York Life is in the insurance business – but the brand also has to protect itself.Marketers today have several metrics...
Slideshows have been hurt by growing demand for viewable inventory, as readers rarely scroll down and often click to the...
Although the Video Player Ad-Serving Interface (VPAID) was meant to create better measurement in online video, it’s not that compatible...
WPP’s media-buying unit GroupM on Thursday unveiled its own global viewability standard for display and video ads on social media...
Because 30-50% of direct campaigns on Business Insider transact on a viewable CPM, getting those campaigns to deliver the contracted...
DoubleVerify is looking for a home.AdExchanger has learned that the independent verification company recently hired a banker from tech-focused investment...
GroupM exec John Montgomery has been to CES for nearly a decade, but this is his first year attending as...
A few years ago, marketers paid for 1.8 trillion display ads that were never seen! And this has continued! Marketers...
New technology from the original native ad company, Vibrant Media, has slashed the ad weight for its In-Text, In-Image, out-of-stream...