Global digital ad spend may be starting to slow, but it’s still growing like gangbusters compared with the rest of...
Vincent Letang
TV dollars are following eyeballs and shifting to over-the-top.Magna said Friday that its 2018 forecast for US OTT ad revenues...
GroupM and Magna both released global advertising spend forecasts Monday with very different findings.GroupM lowered its ad spend growth forecast...
Advertisers are moving over the top.Over-the-top TV (OTT) ad spend will grow 40% to reach $2 billion this year, according...
Ad tech companies grew roughly five times faster than the digital advertising market from 2010 to 2016, according to an...
Both WPP’s GroupM and IPG’s Magna pinpoint 2017 as the year digital ad spend finally surpasses linear TV, according to...