In January, the operations team at TechCrunch made a difficult call: no matter how tempting, all events would remain virtual...
Virtual
A virtual Wild West is an apt description for programmatic advertising. Or at least it was. No one can deny...
Gap is acquiring a startup that makes it easier for customers to virtually try on clothes as part of the...
When the pandemic forced most museums to close their doors over the last year, many increased their efforts to meet...
Half a year in the making, it's probably the only event where you'll find Big Freedia and H.E.R. sharing a...
"Enthusiastic caution" may be the most celebratory description for the current state of experiential marketing. Tugging at the imaginations of...
The Interactive Advertising Bureau (IAB) NewFronts presentation's tagline for 2021 is intended to hit a little close to home. The...
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's...
As the pandemic accelerates the decline of physical shopping malls across America, a new form of virtual space is emerging...
Cannabis royalty like Snoop Dogg, Wiz Khalifa and Bam Marley are set to appear at the upcoming Weedmaps virtual event...