Podcast: Everywhere There’s Signs

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Michael Provenzano’s first startup was perfectly timed. Along with his cofounders, he developed one of the industry’s first demand-side platforms, Invite Media, and sold it to Google three years later in one of the most notable deals in the early days of programmatic. His second startup,Continue reading »

The post Podcast: Everywhere There’s Signs appeared first on AdExchanger.

Read more

Why REI Is Going Out-Of-Home For Its Outside-The-Box Marketing

AdExchanger |

When the outdoor recreation retailer REI closed its shops for Black Friday, the biggest sales day of the year for many stores, it was testing brand appeal against strong short-term revenue, as well as its out-of-home (OOH) media and data services. REI has grown its OOH media from nothing two to three years ago toContinue reading »

The post Why REI Is Going Out-Of-Home For Its Outside-The-Box Marketing appeared first on AdExchanger.

Read more