How WPP’s Newly Merged Agencies Are Approaching CES

Every January, agency executives make their annual pilgrimage to CES to check out the latest trends in consumer technology and distill them into business ideas for clients. At WPP, newly merged agencies VMLY&R and Wunderman Thompson are taking a wider purview at the show in keeping with their broadened services. Where Y&R and J. WalterContinue reading »

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WPP Launches VMLY&R To Create Connected Brands

One month on the job, WPP CEO Mark Read is making big changes at the holding company. WPP will combine digital agency VML and 100-year-old ad agency Young & Rubicam into a new agency named VMLY&R, the group announced Wednesday. WPP tapped Jon Cook, VML’s CEO since 2011, to lead the company and its 7,000Continue reading »

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