Duopoly Shares More Data With Brands, But There Are Snags​

AdExchanger |

With additional reporting by Alison Weissbrot. Sizable brands and top-tier publishers can use their clout to pressure media platforms into sharing more measurement data – but what are advertisers actually getting? Just enough to keep them spending, said Chris Kane, founder of programmatic consultancy Jounce Media. “Walled gardens will do the minimum acceptable thing soContinue reading »

The post Duopoly Shares More Data With Brands, But There Are Snags​ appeared first on AdExchanger.

Read more

WeChat Is A Walled Garden – Does That Matter?

AdExchanger |

Tencent doesn’t like it when WeChat is called a walled garden, even though it has all the markings. “This is a form of walled garden in the same way you have Facebook or Google,” said Jon Mansell, VP of marketplace innovation at Magna Global, during a panel hosted by Tencent at Advertising Week on Monday.Continue reading »

The post WeChat Is A Walled Garden – Does That Matter? appeared first on AdExchanger.

Read more

Facebook Is Embarking On Phase Two Of Its MRC Audit

AdExchanger |

The MRC kicked off the second phase of its three-part Facebook audit at the beginning of August: an assesstment of the quality of Facebook and Instagram viewability metrics as reported by viewability partners like Moat, Integral Ad Science, comScore and DoubleVerify. Specifically, the MRC is examining if Facebook’s API accurately transmits what’s happening on FacebookContinue reading »

The post Facebook Is Embarking On Phase Two Of Its MRC Audit appeared first on AdExchanger.

Read more

How Cadreon’s Arun Kumar Connects The Dots Between Walled Gardens

AdExchanger |

Walled gardens are cropping up across the digital ecosystem. “It’s just the way the world is going to be for the foreseeable future,” said Arun Kumar, global president at Cadreon. “I don’t see that changing.” As president of a global trading desk, it’s Kumar’s job to follow the consumer across these walls as he orContinue reading »

The post How Cadreon’s Arun Kumar Connects The Dots Between Walled Gardens appeared first on AdExchanger.

Read more