July is historically a slow month for the US retail industry. It splits Memorial Day and Labor Day shopping spikes,...
Walmart
by Allison Schiff, Alison Weissbrot, Sarah Sluis, James Hercher and Ryan JoeGetting a big brand to shift its marketing approach...
Shopper marketing, a longtime favorite of CPGs typically used for in-store signage or to get products on eye-level shelves, is...
Albertsons has unleashed shopper data from its network of 2,300 stores to help CPG advertisers determine whether their digital ad...
Beginning Monday, Walmart’s streaming video service Vudu will monetize inventory programmatically through an exclusive deal with the video ad server...
A year ago Pinterest was in the process of winding down its sales and marketing services for all but two...