WarnerMedia’s announcement Wednesday that three of its top sales executives would leave as part of a reorg reflects changing times...
WarnerMedia
Updated 8:00 PM EST to reflect a statement from WarnerMedia CRO Gerhard ZeilerWarnerMedia’s president of ad sales, Donna Speciale, is...
Two years ago, Disney’s presence at the Cannes Lions International Festival of Creativity focused on social inventory within the Disney...
Xandr is making AT&T data available to buyers across all media types through AppNexus’s demand-side platform (DSP), which it has...
AT&T’s ad unit Xandr on Tuesday unveiled a publisher network called Community, which lets advertisers use Xandr data on video...
Keep calm and … develop automated systems for advanced TV ad buying?A question mark loomed over OpenAP when founding member...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Remember Oath? Verizon Media Group, the company formerly known as...
WarnerMedia’s farewell to the OpenAP Consortium Friday was inevitable.The writing has been on the wall since February, when AT&T’s $85...
WarnerMedia has exited the OpenAP Consortium.It’s a major blow to the TV industry’s attempt to jointly promote audience-based buying on...
Despite AT&T missing its projected Q3 earnings, the telecom giant’s new data-driven ad unit Xandr had “strong growth,” executives told...