The generative AI race is well underway, and we're already seeing applications in advertising and marketing for creative ideation and...
Ways
As the owner of brands such as Pepsi, Mountain Dew and Gatorade, PepsiCo's core focus across its marketing is to...
The number of online 5G devices doubled between 2021 and 2022, reaching nearly 162 million active 5G devices in the...
Advertisers are laser-focused on the seismic shift happening next year with the deprecation of third-party cookies on Google Chrome. But...
These strikes will impact content generation for the foreseeable future. Media buyers need to think about how that will impact...
Las Vegas-based online shoe and clothing retailer Zappos has parted ways with its first-ever CMO, Ginny McCormick. The circumstances surrounding...
In truth, it doesn’t matter when – or if – third-party cookies go away for good. Despite the industry’s collective...
It's possible to improve your efficiency as a publisher while also reducing your carbon footprint, with no cost to revenue....
Outstream ads, better instream ad targeting and more interactive user interfaces are just a few of the latest developments making...