"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Ways
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
As marketers grow in their careers, their "digital" Rolodex grows extensively--LinkedIn invites start rolling in, emails are exchanged, and connections...
For years, certain media channels have been designated to different communication strategies. Some channels were considered better at driving brand...
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Don’t let the door hit you on the way out! It appears the rotating doors are spinning pretty fast in...
A dairy-free yogurt brand called Harmless Harvest invites consumers to "pack the perfect 420 bowl," while Hotels.com will pick up...
Buying against a demographic often creates ad waste, but by involving IT and its agency, brewing giant Anheuser-Busch InBev created...
The catalyst for becoming more sustainably minded came around six years ago when I quit fast fashion. Instead, I vowed...