You may have seen the advertising already: politicians in state primaries jockeying for a spot on the November ballot. While...
weather
A few immutable truths about living in New York City: Almost everyone takes the subway, the weather is volatile, and...
AUCKLAND, Today: MetService/Te Ratonga Tirorangi, New Zealand’s national weather authority and only provider of severe weather warnings, has appointed customer...
“The Sell Sider” is a column written by the sell side of the digital media community. Before she was CEO...
Even though The Weather Channel’s advertising business remained strong during the pandemic, relying on advertising alone is risky for a...
The COVID payload devastated any business that involved people being in contact with other people. So it was not the...
How do you target people without third-party cookies or device IDs? One way is to use the weather correlated with...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Weathering The Storm IBM settled a lawsuit brought last...
The Weather Channel has found a new CMO. Fred Bucher has been named svp and CMO of the network, parent...
The pandemic changed how people checked the weather – but the usefulness of a weather forecast never ceased. “Weather is...