How do you target people without third-party cookies or device IDs? One way is to use the weather correlated with...
weather
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Weathering The Storm IBM settled a lawsuit brought last...
The Weather Channel has found a new CMO. Fred Bucher has been named svp and CMO of the network, parent...
The pandemic changed how people checked the weather – but the usefulness of a weather forecast never ceased. “Weather is...
The Weather Channel and AMC Networks said Tuesday they have joined OpenAP, where national broadcasters can provide targetable audiences for...
Vox Media Chief Revenue Officer Ryan Pauley has dealt with a lot since the pandemic hit two months ago. His...
Poncho wants to “own the bed.” The weather app aims to start engaging with its core user base of millennials...