Google has spent the last week arguing that it faces fierce competition in the ad market, presenting its side in...
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OMD Worldwide Chief Media Officer Ben Hovaness, thinks the advertising world might be thinking about the open internet wrong way,...
Everything that fell under corporate social responsibility was every company's darling following the murder of George Floyd and the onset...
With everyone comfortably seated and chair references held to a minimum, Fox put its 2023 upfront in the rearview and...
A hilarious Chilean TV ad campaign from 21 years ago might be a harbinger of CTV advertisements to come. The...
Hi readers! I’m AdExchanger Senior Editor James Hercher, here with the first 2024 edition of the AdExchanger Commerce Newsletter. And...
The cookie is on its farewell tour as subscription- and ad-supported media battle it out. Data privacy laws are cropping...
Ad tech M&A in 2023 can only be described as “weak sauce.” Although deal activity was up 78% in Q1...
Marketers are eager to get the attention of fast-growing US Hispanic audiences. But measurement can get fuzzy fast. This measurement...
The Trade Desk continued its run of growth, reporting Q2 total revenue of $ 464 million, a 23% jump from...