"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
What’s
The advertising landscape is ever in flux, but never more so than during the last two years. And as the...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
In the ideal scenario, performance and brand marketing work hand-in-hand to drive business. The first step for marketers to achieve...
The sun wasn’t shining on Wall Street this week as tech stocks dipped precipitously – The Trade Desk among them....
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Rick Webb recently...
When the Partnership for Responsible Addressable Media (PRAM) came to life last August, the changes the $ 330 billion digital...
Not long ago, people browsed the web or shopped online without even considering the bread crumb trails of personal information...
Panels should be shepherding in this new era of data transparency--while simultaneously providing the necessary layer of person-level metrics that...
On Wednesday, Google reinforced its stance on how ad targeting should work after it withdraws support for third-party cookies next...