“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Peer39 CEO Mario Diez. CTV remains one of the brightest spots in the advertising landscape. As with all emerging media, advertisers are eager to follow consumers wherever they go. And because CTV combines the time-tested… Continue reading »
The post CTV Has Arrived At A (Data) Fork In The Road. What’s Next? appeared first on AdExchanger.
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