Remember that car you had in college? You took it everywhere and used it for everything. You loved it. Sadly,...
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Marketers and adtech firms have latched onto metadata to improve ad targeting on the web and connected television, as data...
Stagwell has significant growth ambitions, as recent reports of founder Mark Penn approaching a potential merger with S4 Capital show....
AUCKLAND, Today: Business trends are shifting, and 2024’s looking lively. Last year threw us hybrid work and inclusivity vibes. Now,...
Disney just took the next stop on its journey to automate as much of its ad sales as possible by...
For those who closely monitor the divergence in value of addressable (Chrome) vs. non-addressable (Safari) inventory, the drumbeat of third-party...
Getting through a busy airport can be stressful at the best of times, but it can be even more problematic...
With Google Chrome slated to deprecate cookies by the end of this year, marketers are looking for new signals to...
Fan engagement platform ARound partnered with spatial computing and augmented reality localization company Immersal to produce a WebAR solution that...
When Initiative U.S. CEO Stacy DeRiso joined the IPG media agency in 2021, it was an "interesting time" to assume...